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Advocate Marketing


Advocate Marketing,
Not Influencer Marketing

Request A Demo

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Advocate Marketing


Advocate Marketing,
Not Influencer Marketing

Request A Demo

Influencer vs Advocate

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Leverages their large audience for transactional sponsorships

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Engages their loyal audience to build authentic partnerships

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We help you scale advocate marketing through proprietary technology

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Technology Built To Scale


Technology Built To Scale

Find. Manage. Run.

Technology Built To Scale


Technology Built To Scale

Find. Manage. Run.

Find Advocates

Our proprietary recommendation engine identifies advocates at scale

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  • Identify and connect with advocates
  • Say goodbye to searching the internet for advocates - we bring them straight to you
  • Receive weekly advocate recommendations
  • Tailor our algorithm to your specific style with ratings, feedback, and more
 
 

Manage Relationships

Build your centralized, tailored network of advocates

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  • Upload existing advocate information to integrate into our algorithm
  • Quickly access advocate’s reach, engagement, and content across all their channels
  • Message directly with an advocate to maintain a solid relationship
  • Share advocate profiles and custom lists with your team or client
 
 

Run Campaigns

Built-in automation to streamline collaboration

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Team


Meet The Team

Our mission is to help make advertising not suck

Team


Meet The Team

Our mission is to help make advertising not suck

 

As founding teams go, our background is pretty diverse. Between the three of us we have experience spanning mechanical engineering to bond trading to craft beer. We’re located in NYC but originally from Austin, Texas, which obviously makes us breakfast taco snobs. And our daily morning playlist? Jimmy Buffett, Florence and the Machine, and, yes, some Justin Beiber.

 

Lisa Burton

Co-Founder / Chief Data Scientist

Lisa holds a PhD and master's degree (SM) from MIT and BS from Duke, all in Mechanical Engineering. She previously built and led data science teams at two start ups in Austin and has consulted for several companies. She probably drew a graph for fun while you were reading this.

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Mike Sorgenfrei

Co-Founder / CEO

Mike graduated from Santa Clara University (BS in Finance). After years of experience in finance and sales, Mike decided to launch the company of his dreams. Mike might have a reputation for being a talker, but one thing that rises above the noise is his belief that teamwork makes the dream work.

Pat Killoren

VP, Adoption

Pat holds a BA in Business from Virginia Tech. After years in sales and business development, he went on to head the marketing department for Resignation Brewery. There, he realized his passion for advocate marketing and made a (tearful) goodbye from the beer business in pursuit of bigger things.

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Work Together


“With just a 12% increase in advocacy, on average,
companies can experience a 2x growth in revenue. ”

—  Report in the Harvard Business School Press

Work Together


“With just a 12% increase in advocacy, on average,
companies can experience a 2x growth in revenue. ”

—  Report in the Harvard Business School Press

 

Aren’t there a lot of companies doing this?

There are...if all you care about is reach and impressions. If you're not looking for a sustainable advocate strategy, you should check out these companies:

 
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If your goal is to create authentic, long-term partnerships with your brand advocates, then we're on the same page. Let's talk.